Kate Lloyd
Why businesses should consider outsourcing their marketing
When it comes to growing a business, effective marketing is crucial. However, not all businesses have the resources or expertise to...
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Kate Lloyd
- Jan 12
- 2 min
6 benefits of having a Wix website
Wix is an innovative website building platform that allows businesses to create professional, high-performing and functional websites...
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Kate Lloyd
- Jan 8
- 2 min
Why understanding your audience is so important
When it comes to successful marketing strategy and planning, identifying and understanding your audience is essential. Without thorough...
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Kate Lloyd
- Jan 4
- 2 min
How to react to social media trends
Social media is a constantly changing landscape. Trends come and go, but you need to be aware of what's happening right now if you want...
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Kate Lloyd
- Jan 3
- 2 min
4 new ideas to try out in your marketing plan for 2023
New Year's Resolutions are in full swing, and you know what that means: it's time to start thinking about how your marketing plan is...
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Kate Lloyd
- Dec 19, 2022
- 2 min
What is personal branding?
Personal branding is the process of building a brand around your own name, skills, and personality. It's about crafting an image that...
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Kate Lloyd
- Nov 29, 2022
- 4 min
2022 Advent Calendar: Marketing Tips Edition
The holiday season is upon us and that can only mean one thing... time to start handing out presents! So, here's our gift to you. 25...
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Kate Lloyd
- Nov 14, 2022
- 2 min
How your small business can improve its Digital Marketing and Social Media presence
As a small business owner, you know that marketing is key to your company’s success. You may not have the resources of larger companies,...
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Zoe Everson
- Nov 10, 2022
- 3 min
Why implement a CRM system?
There are a lot of great tools out there for marketers, including social media scheduling sites, email marketing systems, and simple...
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Brendan Evans
- Oct 17, 2022
- 3 min
How to put the Halloween spirit into your marketing
It’s spooky season, the shops are lined with pumpkin shaped memorabilia, and Hocus Pocus 2 is breaking Disney’s record for ‘most streamed...
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Kate Lloyd
- Aug 26, 2022
- 2 min
5 things to think about when writing a press release
A press release is your opportunity to be heard, and to tell your story in your own words. It will be sent out to publications, published...
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Kate Lloyd
- Aug 21, 2022
- 2 min
Using LinkedIn to generate new business leads
Have you ever looked at LinkedIn and thought "how can I generate new business leads here?" A common mistake that people make when they...
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Brendan Evans
- Aug 19, 2022
- 2 min
The Apprenticeship Diaries - Month 1
I have just completed my first month here at KopyKat and I am learning what it really means to be a digital marketer. Creating graphics...
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Kate Lloyd
- Aug 3, 2022
- 3 min
The benefits of employee advocacy
Who knows your company and the work that you do better than the people who do that work? Your employees! Not only are they great...
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Brendan Evans
- Jul 19, 2022
- 3 min
The Apprenticeship Diaries - Week 1
My name is Brendan and this week I started my new apprenticeship at KopyKat Marketing and Communications. I recently left Lydiard Park...
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Zoe Everson
- Apr 13, 2022
- 3 min
LinkedIn FAQs
LinkedIn is the largest professional sharing site with 810 million members. Originally set up in 2003 as a platform for business...
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Zoe Everson
- Mar 23, 2022
- 3 min
5 tips to keep your newsletter out of the deleted folder
Email newsletters can be a fantastic way to share stories, news and information with your audience. They give you an opportunity to get...
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Kate Lloyd
- Jan 31, 2022
- 4 min
What’s hot for 2022: Top marketing trends to consider
Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only...
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Kate Lloyd
- Jan 20, 2022
- 4 min
10 ways to make January easier
Let’s make January easier. Today, it’s no longer just about the art of finding your happiness. It’s also the art of making your days at...
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Kate Lloyd
- Aug 5, 2021
- 2 min
Top 10 Facebook mistakes to avoid
Although creating a Facebook page may seem simple at first, you may find yourself struggling to navigate your way around the site to...
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