January is always full of new goals and a lot of pressure to start the year at full speed. But for many small businesses, January actually feels a a bit different... slower inboxes, quieter feeds and a chance to pause before things properly kick off.

This guide is designed to cut through the noise. No trends you’ll forget next week, no pressure to be everywhere, and no unrealistic expectations. Just practical, confidence-building steps to help you get started in a way that feels manageable and motivating.

Most of the businesses that come to us at KopyKat already care about marketing. They’ve invested time, money or energy into it at some point. The issue isn’t effort, it’s direction.

Starting strong doesn’t have to mean starting stressed. By the end of a busy year, most small businesses hit one of two modes: absolute chaos (“quick, post something festive!”) or radio silence (“let’s just pick this up in January”).