12 Ways of Christmas (Marketing)

Christmas marketing has a reputation for being… a lot. Big campaigns. Big noise. Big pressure.

Instead of giving you a complicated festive strategy, here are 12 things worth knowing about Christmas marketing...

Let’s unwrap them.

1. You don’t need a Christmas campaign

Seriously.If a full festive launch or advent-style calendar stresses you out, skip it. Consistency > complexity.

2. December content works best when it’s human

People will be tired. They want warmth and connection, not heavy sales pitches.Think stories, reflections, behind-the-scenes and gratitude.

3. You can repost your greatest hits

Use your best performing posts from the year. Bring them back with a festive twist. Your audience won’t mind…most won’t remember.

4. A simple “year in review” is powerful marketing

Wrap-ups, wins, lessons learned, they help people remember your value and set context for January.

5. Tell people when you’re closing

And when you’ll be back. It’s a good signal of professionalism and helps you to keep the Qs to a minimum over your Christmas time off.

6. A single helpful tip beats a whole festive content calendar

Give them something simple and useful: a checklist, a reminder, or a “before you clock off” tip.

7. You don’t have to use Christmas graphics

Snowflakes and Santa hats are optional. Your brand doesn’t need to go red and green. Use festive twists instead of cliches.

8. December is the BEST time to connect with your audience

Instead of selling, think: • value• stories• community

People make changes in January…December is the warm-up.

9. You can say the same thing in different ways

It’s not repetitive, it’s effective. December visibility dips. Your audience needs reminders, not brand-new ideas.

10. Thank you’s

Thank your clients, collaborators and supporters. Genuine appreciation always leaves better impressions.

11. Don’t forget to market to your existing clients

Your existing ones will already know your value. But a festive email, a check-in, or a reminder of your January availability can bring new work.

12. You’re allowed to rest, and your marketing won’t collapse

Logging off doesn’t make you disappear. If anything, a slower December lets your best content breathe and makes space for planning.

Final Thoughts

Christmas marketing doesn’t need to be loud, sparkly, or exhausting. A few thoughtful posts, a little planning and some human connection are more than enough to keep you visible and build momentum for the new year.

If you want help planning a strong start to 2026, KopyKat’s here to make it easier (and much more fun).