December Content Ideas: Wrap Up the Year with Warmth
- Kate Lloyd
- Dec 1
- 3 min read
December is a funny one for marketing. Half the world is signing off, half is sprinting to the finish line, and most small business owners are somewhere in between trying to stay visible while also remembering to breathe.
The good news? You don’t have to go full “12 Days of Hashtags” to keep your marketing ticking along this month. December is all about connection, gratitude and reflection, showing up with warmth rather than noise.
Key Dates & Seasonal Hooks
If November was about slow momentum, December is about finishing strong…but softly. Here are some handy UK dates and themes to inspire your posts:
Dates to Note:
1–24 December: Advent countdown
2 December: Small Business Saturday (UK)
10 December: Human Rights Day
21 December: Winter Solstice
24–26 December: Christmas Eve, Christmas Day, Boxing Day
31 December: New Year’s Eve
Seasonal Themes:
Gratitude and reflection
Celebrating clients and collaborations
End-of-year wins and lessons
Festive but not frantic marketing
Preparing gently for a fresh start
Festive & Feel-Good Content Ideas
Keep it light, personal, and easy to post…think “connection over perfection.”
Our 2025 Wrapped: Share a mini reflection of your favourite moments, client projects, or milestones from the year. It’s a simple way to showcase your work and celebrate how far you’ve come.
Team Traditions: Show the human side of your business with a look behind the scenes, like your favourite office snacks, holiday rituals, or how your team winds down for Christmas.
Gratitude Post: Thank your clients, collaborators, or followers for being part of your year. A genuine note of appreciation always lands well.
The 12 Days of Tips: If you’ve got the energy, create a short series of quick tips for your audience; bite-sized insights they can carry into the new year.
That’s a Wrap: End with a fun reel or carousel of highlights. For example, projects, achievements, or even the bloopers that made your year memorable.
Low-Energy Content for the Holiday Slowdown
Let’s be honest: by mid-December, no one’s chasing LinkedIn analytics. It’s the perfect time to lean on “quiet content.”
Repurpose your greatest hits: Re-share a popular post or blog that still feels relevant. Add a line about how your thinking has evolved this year.
Celebrate your clients: Post testimonials or mini case studies, feel-good content that reminds people what you do best.
Share sneak peeks: Tease what’s coming in January with a light “here’s what’s next” message.
Keep stories simple: Think festive polls (“When do you open presents; Christmas Eve or morning?”) or low-pressure reflections (“One word to sum up your 2025?”).
The goal isn’t volume…it’s presence. Even one thoughtful post can keep your business front of mind.
Preparing for a Fresh Start: January Planning
Before you sign off for the holidays, spend an hour setting up your January for success.
Batch a few posts ahead of time so you can ease back in after the break.
Reflect on what worked: Look at your analytics and note which posts, blogs, or campaigns resonated most this year.
Do a mini brand refresh: Update your bio, profile image, or website copy to match where your business is now.
Ask your audience: Run a quick poll or question sticker “What would you love to see more of from us next year?”
As we like to say: before you shut the laptop for a mince pie, leave January-you a gift; a plan and a few prepped posts.
Wrapping Up
December doesn’t need to be a marketing marathon. It’s a chance to pause, connect, and show gratitude. Celebrate your wins, thank your audience, and plant small seeds for next year.
Because showing up with warmth and intention is far more memorable than rushing to post every day.
If you’d like a hand planning your 2026 content (or starting the new year with clarity) KopyKat can help you hit the ground running (and maybe even enjoy the holidays while you’re at it).
Happy December ✨
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