October Content Ideas: What to Post This Month

Autumn Vibes and Marketing Opportunities

October is here, and with it comes crisp mornings, cosy evenings and plenty of marketing opportunities for small businesses. It’s the season of pumpkins, half-term holidays and Halloween of course, but it’s also a month full of awareness days and industry hooks you can tap into.

October Awareness Dates & Events

Here are some of the key dates you can use to shape your content this month:

• 1^st October – International Coffee Day

  Perfect for posts about your team’s go-to brew or inviting your audience to share theirs.

• 4^th October – World Animal Day

  Spotlight pets in the office or shout out an animal charity you support.

• 10^th October – World Mental Health Day

  A meaningful opportunity to talk about workplace wellbeing, boundaries, or self-care tips.

• 31^st October – Halloween

  Costumes, themed promotions, or even a spooky twist on your services.

  
  

Ongoing Themes

• Breast Cancer Awareness Month (great for supportive or charity-aligned content)

• Black History Month (UK) (a chance to highlight diverse voices in your industry)

• Half Term Holidays (late October, depending on your area).

  
  

Light, Engaging Content Ideas

October is a month that naturally lends itself to creativity, but you don’t need to overdo it. Here are some light, low-effort content ideas:

• “What We’re Loving This Autumn” → Share favourite books, tools, or habits keeping you productive as the nights draw in.

• “Spooky Myths in [Your Industry]” → Bust some common misconceptions with a fun Halloween twist.

• Behind the Scenes: Autumn Edition → Cosy office setups, seasonal snacks, or even a pumpkin on your desk.

• Polls & Quizzes → “Pumpkin spice latte: yay or nay?” or “What’s scarier; a missed deadline or no Wi-Fi?”

  
  

The goal here isn’t to reinvent the wheel, just to stay visible and human.

3 Top Tips for Staying Consistent (Without Over posting)

October is the start of the run-up to a busy season, so it’s easy to feel overwhelmed. To keep things simple:

1. Schedule 2–3 posts a week, and mix them between educational, engaging and seasonal.

2. Repurpose older high-performing content with an autumn spin (e.g., update a summer checklist into a “before Christmas” version).

3. Use this month to test quieter forms of content like email newsletters or blog posts.

   
   

Think “steady and manageable” rather than “daily hustle.”

Creative Ways to Prep for November and Beyond

October is also a brilliant month to start planting seeds for the rest of the year. You could:

• Brainstorm your Black Friday/Cyber Monday campaigns if relevant.

• Draft November content so you’re not scrambling mid-month.

• Refresh your website and bios ahead of increased holiday traffic.

• Start collecting customer testimonials to share later in the year.

  
  

Small steps now = less stress when the festive rush hits.

Final Thoughts

October doesn’t have to be about chasing trends or creating complex campaigns. With a mix of seasonal hooks, light-touch posts, and a little prep for the months ahead, you can keep your marketing consistent while embracing the cosier pace of autumn.

If you’d like a ready-made October content calendar (with prompts and templates to save you time), book a call with us, and let’s make sure your marketing runs smoothly right through to Christmas.