May Content Ideas: What to Post This Month
- Eden Chapman
- May 1
- 4 min read
May is here and with it comes fresh energy, longer days and plenty of chances to progress your content. Whether you’re leaning into springtime vibes or planning for summer, tapping into seasonal trends and awareness days is a simple way to stay relevant without constantly feeling like you’re selling.
From fun dates like Star Wars Day to meaningful campaigns like Mental Health Awareness Week, there are loads of ways to connect with your audience in May. These themes can inspire authentic, engaging content, even when your schedule is packed.
To make things even easier, we’ve pulled together a list of key dates, weekly content ideas and plug-and-play prompts you can use right away.
Key Dates in May (UK)
If you need a reason to post this month, these May moments are the perfect excuse to show up, share something timely and start conversations with your audience:
4 May – Star Wars Day (May the fourth be with you!) A great chance to have a little fun with your brand voice.
6 May – Early May Bank Holiday: Share how you're spending the long weekend or encourage your audience to rest and recharge.
13–19 May – Mental Health Awareness Week: Be open about boundaries, wellbeing, or how you manage stress as a business owner.
13 May – World Cocktail Day: Ideal for hospitality brands, but also a fun way to talk about work/life balance or what you’re “mixing up” this month.
17 May – World Baking Day: Share your favourite sweet treat or a nostalgic story tied to your brand.
27 May – Spring Bank Holiday: Another timely touchpoint where you can ask your audience how they’re switching off.
National Stationery Week: Show what’s on your desk or the tools you use to stay organised.
National Smile Month (mid-May to mid-June): Share positive stories, client wins, or even partner content with a smile-focused business.
While these are all good starting points, make sure to add industry-specific dates or awareness days relevant to your niche.
Weekly Content Ideas & Prompts
To help you stay consistent (without scrambling for ideas), here’s how you could theme your content week by week this May:
Week 1 – New Month, New Intentions
Prompt: “What’s one thing you’re focusing on in May?”
Post idea: Kick off the month with a fresh mindset. Share a simple goal-setting post or offer a downloadable calendar your audience can use.
CTA: Invite people to comment with what they’re planning or hoping for this month.
Week 2 – Mental Health Matters
Prompt: “What’s one boundary that’s helped your mental wellbeing?”
Post idea: As Mental Health Awareness Week begins, open up about how you support wellbeing in your business or personal life.
CTA: Encourage followers to share their own experiences or resources.
Week 3 – Smile Month in Action
Prompt: “What’s something small that made you smile today?”
Post idea: We’ve been working with our client Smile Hub on a brilliant campaign around National Smile Month. We helped them create posts including a “Smile Month is coming” teaser, a celebratory post on the start date, and a deep dive into how small changes can make a big difference to oral health. Take a cue from them and share something joyful, positive, or wellbeing-related with your own audience.
CTA: Tag someone who always makes you smile.
Week 4 – Spring Vibes & Lighter Days
Prompt: “How are you using the longer days to your advantage?”
Post idea: Showcase something seasonal. Whether that’s an offer, a behind-the-scenes snapshot, or a moment from your day that captures the spring energy.
CTA: Ask your audience what they’re looking forward to as summer approaches.
Engaging Formats to Try This Month
Not sure how to bring your ideas to life? Here are a few versatile formats to help you show up in fresh, engaging ways this May:
Carousel Post: Try a swipe-through like “5 May Content Ideas to Steal” or “Things to Talk About This Mental Health Awareness Week.”
Behind-the-Scenes Reel: Whether it’s your desk setup for National Stationery Week or how you’re spending the Bank Holiday, this format builds connection fast.
Polls & Questions: Keep it interactive and ask “What’s your go-to self-care ritual?” or “Are you planning a spring campaign?”
Themed Memes: Have fun with Star Wars Day or World Cocktail Day to keep your brand light and relatable.
Thoughtful LinkedIn Posts: Reflect on something more personal or business-focused like “Why I prioritised wellbeing in my Q2 planning.”
Mixing these up throughout the month keeps your feed dynamic and your audience engaged.
Wrap-Up
May is full of meaningful moments and light-hearted opportunities to connect with your audience, without always having to push a sale. Whether you lean into national days, personal reflections, or campaign-style content, planning ahead is key to staying consistent.
If you need help getting organised, book a 30-minute session with us at KopyKat and we’ll help you map out your May content in a way that feels strategic and doable. We can help make showing up online a whole lot easier.
Comments