July Content Ideas (Even When You're Out of the Office)

It’s July. School’s out (or nearly), inboxes are quieter and even your favourite clients might be sunning themselves on the Amalfi Coast. But here’s the good news: content doesn’t have to take a holiday, even if you do.

July is the perfect time to embrace light, seasonal content that keeps your brand visible without adding to your workload. Whether you’re working reduced hours, managing childcare, or just trying to get through the heatwave with your brain intact, this blog has you covered with easy, relevant ideas you can tailor to your business.

What’s On in July: Awareness Days

There’s a surprising number of feel-good awareness days in July that are ideal for engagement posts, timely content, or brand-led campaigns. Here are a few to have on your radar:

1^st –7^th July – Clean Beaches Week

Great for brands with sustainability values or anyone who wants to highlight eco habits, especially if your audience loves the coast.

4^th July – American Independence Day

Not just for the US! Think about how you could play on “freedom” in your own messaging; freedom from stress, overwhelm, or whatever problem your business helps solve.

7^th July – World Chocolate Day

Always a crowd-pleaser. Hospitality businesses, gift brands and even service-led companies can find a way to join the fun. (Bonus points for sharing your team’s favourite bar.)

15^th July – Give Something Away Day

A great excuse to run a mini giveaway, share a free resource, or even offer up a free tip or bit of advice on Stories.

17^th July – World Emoji Day

Perfect for light-hearted, interactive content. Share your brand’s top three emojis. Create a “describe your mood with an emoji” poll. You get the idea.

30^th July – International Day of Friendship

A lovely chance to shout out collaborators, thank your clients, or spotlight your community.

You’ve also got evergreen seasonal hooks like:

• Summer sales or “cool off” campaigns

• Work/life balance stories during school holidays

• Festival and event content

• Mid-year goal check-ins (hello, Q3!)

Easy, High-Engagement Content Ideas

Let’s keep this simple. Here are a few content formats that work brilliantly in July, with no stress required:

1. Summer Setup Snaps

Share what work looks like for you this month: garden desk setups, sunhats on Zoom, or iced coffee fuelling your content planning. It’s a small way to build connection and show your human side.

2. Mid-Year Reflections

Now’s a great time to check in on your progress. What’s gone well so far? What are you changing for the rest of the year? Whether it’s business goals or personal mindset shifts, it’s content people relate to.

3. “What’s On My Desk” – Summer Edition

Get creative. Include anything from notebooks to SPF. Then, invite your audience to share theirs.

4. Summer-Inspired Reposts

Scroll back through your best-performing content and give it a sunny twist, like swapping in brighter imagery, lighter captions, or a seasonal CTA like “get summer ready” or “before the August lull.”

5. Mini Client Shoutouts

Feature a few kind words from recent clients or share how your work is helping them get through summer feeling less frazzled. It builds trust without the hard sell.

A KopyKat Example:

One of our favourite things is helping clients tap into seasonal moments in a way that’s totally authentic. Last month, we worked with our client Smile Hub on a series of posts for National Smile Month. We helped them educate their audience with a pre-campaign post, celebrate the launch with a fun “Happy Smile Month” message, and plan an in-depth follow-up with practical advice on improving oral health. Each post had a purpose and spoke directly to their niche, without needing to jump on every trend.

You can take the same approach in July: pick one or two relevant hooks, tailor the message to your brand, and spread the content out over a couple of weeks.

Final Thoughts: Pick What Works, Leave the Rest

Remember: you don’t need to use every awareness day or jump on every trend. Two or three well-chosen ideas are more than enough to stay visible and build trust during quieter months.

Your July content can be light, simple, and strategic:

• Repurpose what you’ve already got

• Share a few honest reflections

• Tap into the season’s mood

And if you need a hand making that happen? KopyKat is here with ideas, content planning, and flexible support.

Book a call with us to plan ahead or just drop us a message.