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  • Writer's pictureKate Lloyd

How your small business can improve its Digital Marketing and Social Media presence

As a small business owner, you know that marketing is key to your company’s success. You may not have the resources of larger companies, but by tapping into your experience and creativity, along with some planning, you can still get the word out about your product or service. Digital marketing is one area where many entrepreneurs find success, and social media is an excellent tool for connecting with potential customers.

Here are some ways that you can improve your small business’s digital marketing and social media presence:

1. Define your goals

Before you begin any type of marketing campaign, it’s important that you define what your goals are and how you intend to meet them. Are you planning to increase brand awareness, get more traffic to your website or increase sales? Once you have these goals in mind, you can start brainstorming ideas for how to achieve them effectively.

2. Analyse your target audience and create a persona for them

You need to know who you’re marketing to, so find out as much information about your ideal customer as possible. Consider their age, gender, race, and location. What do they like to do in their spare time? What drives them? How can you connect with them emotionally?

3. Figure out what makes your business unique

What do you have to offer that no one else does? Is it the quality of your products or services, the price point or something else entirely? Your unique selling proposition (USP) should be specific so that consumers can easily identify what sets you apart from other companies in your industry.

4. Have a clear message

One of the most important things that you can do for your business is to make sure that everyone knows what you do, why it’s valuable, and how they can benefit from it. This means that you need to create clear marketing messages and materials that effectively communicate this information. For example, if you sell software for small businesses, then “cost-effective and simple small business software” might be one message; another might be “professional-quality tools that allow even the smallest company to compete with big corporations.”


Whether it's social media management, content creation, or an integrated digital marketing strategy, we can help you increase leads and build brand recognition. If you are interested in learning more about how to grow your brand through an integrated digital marketing strategy click here.

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