From BBQs to Beaches: Using Seasonal Trends to Boost Your Content

Why Seasonal Content Works

Seasonal marketing taps into something powerful: emotion. When you align your messaging with what your audience is already experiencing, you create instant connection. Summer brings a shift in mood. There’s a lighter, more relaxed vibe as people start thinking about holidays, BBQs, and longer days. That makes it the perfect time to infuse your content with warmth, personality and creativity.

This blog is for small business owners, social media managers and marketers looking to stay consistent without sounding like a broken record. If you want your content to feel current and engaging, without always pushing for the sale, summer is the perfect opportunity.

Tap Into the Summer Mood

Summer feels like sun, slower mornings, staycations and spontaneous days out. Your content can echo this mindset by adjusting your tone of voice to be more conversational and laid-back.

Visuals should also reflect the season. For example, bright colours, airy spaces, natural light and maybe even the odd beach or ice cream reference. Messaging tweaks can go a long way too. Swap out hard CTAs like "Book Now" for softer, timely ones like "Get Summer Ready" or "Let’s Refresh Your Strategy."

Calendar of Summer Events You Can Leverage

Here are a few seasonal hooks to build your summer content around:

• Wimbledon (early July)

• Glastonbury Festival (end of June)

• Summer Solstice (20th–21st June)

• School Holidays (mid-late July onward)

• National BBQ Week (June)

• National Picnic Month (July)

• Afternoon Tea Week (August)

  
  

Even if you’re not in hospitality or retail, these moments are still relevant. A B2B brand could post picnic productivity tips or a Wimbledon-themed office poll. Get creative and look at how these events influence your audience’s mood or schedule.

Five Creative Summer Content Ideas

1. "What’s in Your Picnic Basket?" Style Product PicksTurn your services or products into summer essentials. For example: “Our go-to tools for sunny-day marketing” or “What’s in our picnic basket? A Canva template, a killer caption, and SPF 50.”

2. "How We Work in the Heat" Behind-the-Scenes ContentShowcase how your team adapts to summer. Think fans in the home office, iced coffee rituals, or setting up in the garden. It’s real, relatable and helps build brand personality.

3. Summer Reading / Listening / Watching ListsCurate resources for your audience to enjoy during their downtime. This could be your favourite marketing podcasts, beach reads that double as business books, or summer-themed playlists to get inspired.

4. "Client Holiday Countdown" SeriesHighlight how your service helps clients get organised before the holiday rush. For example, a social media manager might run a countdown to help clients schedule posts before switching off.

5. "Before the Holidays…" ChecklistsA well-timed checklist is gold. Think: “5 things to do before school breaks up” or “Pre-holiday brand refresh tasks.”

Seasonal Offers or Campaigns

When it comes to sales, summer can be tricky as people become distracted, and many businesses slow down. So, make your offers feel light and relevant. Instead of a hard discount, position it as a “Summer Refresh” or “Limited Edition Offer.”

Play with themes like “School’s Out” bundles or “Hot Tip” campaign weeks. You want urgency, but without the pressure. Emphasising flexibility and ease are two things your audiences need during the warmer months.

Visuals That Work in Summer

This is the season for saturated colour palettes, outdoor imagery, and lifestyle-inspired visuals. Think: sunglasses, lemonade, greenery, light linen and golden-hour shots. Use tools like Canva to bring it all together easily by searching for seasonal templates.

On social, even your emojis can reflect the mood☀️ 🏖️ 🌾 🥝. These little touches help your content feel in sync with the season.

Final Tips: Make It Yours

Not every summer idea will suit your brand and that’s okay. The goal is to stay authentic. If your tone is usually calm and cosy, you don’t need to fake festival vibes. Instead, focus on what summer means to your clients and how you support them during that season.

Test, tweak and track what lands well. Summer is a great time to experiment, especially with lighter formats like Stories, polls, and carousels. Just have fun with it.

Want tailored support to get your summer campaign off the ground? Book a 1:1 Summer Strategy Session with KopyKat and we can make it happen.