4 new ideas to try out in your marketing plan for 2023
New Year's Resolutions are in full swing, and you know what that means: it's time to start thinking about how your marketing plan is going to look for the new year...if you haven't already!
We've put together a few ideas that might help you get started with your own plan, whether you're just starting out or looking for a new direction.
First of all, if you don't already have a blog on your website, this is an easy way to start engaging with customers and potential customers. You can use it as a place to share your expertise—for example, by writing about topics related to the product or service you provide—or just share interesting facts about yourself or your company. A blog can raise your profile and highlight you as an industry matter expert to be noted and this can help generate new business enquiries and build your brand.
Secondly, you can maximise the power of social media. For many businesses, social media is an important way to get the word out about their products and services. You can use it to engage with your target audience and drive traffic back to your website —and when used effectively, social media can help you generate new business enquiries and build your brand.
A third way to boost your business is through content marketing. This is a powerful strategy that can help you reach new audiences, build brand awareness and get more leads for your business. Content marketing involves producing and distributing valuable, relevant and consistent content to attract your target audience. You can use this content to build a loyal following and brand authority, which will help you generate more leads and sales for your business.
Fourthly, you could focus on email marketing. Email is still a powerful marketing tool that can help you reach new customers and keep in touch with existing ones. You can use it to send out newsletters and promote your products or services. Building a database of contacts is invaluable and is an asset that can become key to your business. Unlike social media followers that are connected to you via a third party platform (e.g Instagram, Facebook), email addresses that you have collected and stored by agreement of the contact are owned by you.
In conclusion there are many ways to market your business online and they can all be used in conjunction with each other. Getting started can be daunting, but once you have a strategy in place, it’s much easier to execute.