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  • Writer's pictureKate Lloyd

Why choose a freelancer?

Updated: Aug 4, 2022

When you are trying to run a business or manage a department it can be a daunting task to recruit for a skill that you perhaps have limited knowledge about, hardly any time to dedicate to or have concerns about the longevity of the requirement. Opting for freelance services can be a great way to overcome all this. The gig economy alone has grown massively in recent years and statistics published last year suggest that it has more than doubled in size over the past three years and now accounts for 4.7 million workers. There are so many benefits that can be realised when you choose to work with a freelancer, but here are a few key points to consider.


By choosing to employ the services of a freelancer, you and your business will be tapping into expertise as and when you need it. You don’t have to get tied into a long-term agreements (unless you choose to) and you can switch the services on and off as you choose. Freelancers can prove to be a perfect solution to support businesses through periods of instability and uncertainty (such as the current coronavirus pandemic) and during seasonal peaks, where the requirement for services is higher than at other times through the year. By building a relationship with a freelancer and using them on repeated occasions or on a regular basis, their skills and knowledge in your area of business will grow – meaning that when you do switch on their services, they can hit the ground running.


Freelancers are masters of their craft. By choosing to employ a freelancer, you are tapping into their skills and experience – which has been honed and developed by them working with many businesses, across multiple sectors. The disciplines that they specialise in may be unaffordable to access through permanent employees, but by choosing to work with freelancers, you are able to take the services you need, only when you need them.

Reduced Risk

Employing the services of a freelancer, there is very little risk – in fact, what are you waiting for? You do not have to invest time in the administration and vetting of the freelancer in the same way you would a permanent employee. Of course you want to ensure they are able to provide the services you need and that they will do so to a high level, but, if for whatever reason they do not perform as you had hoped, you are completely within your rights to terminate the agreement and cease the relationship.

The ability to switch freelance services on and off as required also represents a reduction in risk for businesses. The last thing you want is to hit a period of uncertainty or slow down and have to keep on paying for a service you cannot afford. By employing freelance services, this risk is removed.


Freelancers are used to getting the job done. They often require much less supervision and resource investment. They are used to working to clear briefs and my ask upfront for this to be agreed, but after that, you may find that there is little to no interaction during the assignments. This is not always the case, however. The nature of the projects that you assign to the freelancer may require you and/or your team to work closely with them, either on the phone, by video conference or face to face. However, freelancers are used to working independently and are often very productive and efficient with little supervision.


There are huge cost saving benefits when employing the services of a freelancer. Their hourly rate may at first seem higher than you might pay a permanent employee, but there are no other costs associated with the acquisition of their services. They don’t occupy a desk. You don’t have to provide their IT set up. You don’t have to cover their holiday, absence and National Insurance contributions. The list goes on. Using a freelancer can be a great way to get a job done.

So, if you are looking for a cost effective, highly experienced, low risk, flexible and efficient way to get things done, a freelancer is a great option!


To get a quote for marketing and communications freelance services, visit

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