Out of Office? Not Your Marketing! How to Stay Consistent Over Summer

The Summer Struggle is Real

The sun’s out, the kids are off school, and inboxes are full of “OOO” replies. For business owners and marketers alike, summer can feel like a juggling act between holidays, clients and just wanting five minutes in the garden with a cold drink.

But while your schedule might slow down, your marketing doesn’t have to. Staying consistent during the quieter months keeps your brand visible and top-of-mind, without chaining you to your desk.

You can take a break and keep showing up for your audience. With the right tools and  planning, you can rest easy knowing your content’s still working hard while you’re logged off.

Why Summer is a Great Time to Stay Present

It might be tempting to hit pause on posting, but summer is actually a brilliant time to show up online. Here’s why:

People are often scrolling more during downtime. Think poolside, on trains, or while waiting for their BBQ to heat up and with many businesses going quiet over summer, there’s less competition in the feed. That means your posts have a better chance of being seen and engaged with.

It’s also about momentum. Keeping your marketing ticking over now means you’re not scrambling to warm up your audience when September rolls around. You’re building trust while others go quiet, and that’s a long-term win.

How to Plan Ahead (and Why You Should)

You don’t need to plan months ahead or reinvent the wheel. A simple 4–6 week content plan with achievable, low-effort posts can work wonders.

Focus on:

• Evergreen content – useful posts that work anytime

• Brand-building – think “this is who we are and what we’re about”

• Light, seasonal content – timely but easy to digest

  
  

Choose 1–2 key themes (like “behind the scenes” or “customer tips”) and repurpose them across platforms. One blog post can become a carousel, a Reel and a newsletter. That’s consistency without the burnout.

Tools to Keep Your Content Running

Tech is your friend here. With the right tools, your marketing can run itself (almost).

1. Scheduling ToolsUse tools like Loomly, Buffer or Planable to plan your posts in advance. Batch a week or two at a time, then get back to your summer.

2. AI ToolsUse ChatGPT to draft captions, Grammarly or Hemingway for editing, and Canva’s Magic Write to help visualise copy-led posts quickly.

3. Project & Workflow ToolsKeep everything organised with tools like ClickUp. Set up a shared calendar with your team or VA so everyone stays on the same page.

Go-To Content Ideas for When You’re Away

Not every post has to be clever or groundbreaking. Try these low-effort, high-impact ideas:

• Throwbacks – reshare old campaign wins, milestones, or “then vs now” posts.

• Quotes and tips – short, snackable content people love to save or share.

• Recycled content – repurpose your most popular posts with a summer twist.

• Short videos – pre-record a few Reels or TikToks and schedule them in.

• Pre-scheduled emails – send roundup newsletters while you’re out of office.

  
  

You can even post something simple like: “We’re taking a break, but here’s something useful while we’re gone.” Helpful and still visible.

Automate Your Engagement (a Little)

You don’t have to be glued to your phone while you’re off. Set up auto-replies in your DMs or inbox to manage expectations and link people to helpful content.

Use engagement posts that require minimal effort, like polls or “This or That” graphics. And if you fancy a scroll, check in quickly with a few comments or likes, just enough to keep the algorithm (and your audience) happy.

What to Do When You Come Back

When you’re back at your desk (refreshed, we hope), plan a quick “We’re back!” post or share a “What we learnt this summer” update. Reflect on what content performed best over the break and use that insight to shape your autumn strategy.

Whether you’ve got a launch planned or want to pick up the pace again, that continued visibility will make restarting far easier.

Yes, you absolutely deserve a break. And no, you don’t need to sacrifice visibility to take one. A little forward planning goes a long way, and your future self will thank you for it.

If you’re feeling overwhelmed, consider delegating. Outsourcing summer content can free up your time while keeping things ticking over. (That’s what we’re here for.)